Wine tourism in Brazil: Discover the main regions






Enotourism is the practice of visiting wineries and tasting wines, as a form of leisure or as part of a trip. It is an activity that has become increasingly popular in many wine producing regions in Brazil and around the world.

This allows visitors to try different types of wine and learn about the production process and history of the wine region.

In addition to wine tasting, many wineries offer guided tours, accommodation, exclusive dinners and other wine-related activities.

The wine tourism is a way to unite the pleasure of traveling with the passion for wine and gastronomy. In this article you will find important information and tips about wine tourism in Brazil.

Wine tourism regions in Brazil

Wine tourism is growing in Brazil, especially in the state of Rio Grande Sul, where the largest producers are located due to the great influence of European immigration in the region.

The state offers a wide range of options for wine lovers, from visiting historic wineries to modern production facilities.

In addition to wine tasting, many wineries offer guided tours, accommodation, meals and other activities related to wine and gastronomy.

However, it is not only in Rio Grande Sul that there are options for wine tourism. The states of São Paulo, Santa Catarina, Minas Gerais, Paraná and also the Northeast region have interesting options and we will talk a little about each one of them below.

Rio Grande do Sul

As we said, the state of Rio Grande do Sul is the largest wine producer in Brazil. It is where the most renowned wineries in the country are located, many of them internationally recognized. Due to immigration and a huge tradition with wine production, this region offers great wine tourism options.

Vale dos Vinhedos is the main place for wine tourism in the state. Located in the Serra Gaúcha, it is located between the municipalities of Bento Gonçalves, Garibaldi and Monte Belo do Sul. The region has dozens of wineries for guided tours with tastings, guides to learn about production methods, places for picnics, and restaurants.


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The site also has several accommodation options ranging from the simplest to the most luxurious, such as the Wine Spa, a luxury hotel belonging to the Miolo winery. During the vintage (harvest season from January to March) the attractions in the region intensify with several attractions typical of secular culture, passed down from generation to generation, but the place can be visited all year round.

Learn where to stay in Valley of the Vineyards.

Another much visited region is the Campanha Gaúcha, located further south of the state, closer to the border with Uruguay and Argentina. In this region there are several wine producers that offer great options for tourism, wine and gastronomy lovers.

Enoturismo - Reproduction Pexels

Enotourism – Reproduction Pexels

Enotourism in the State of São Paulo

São Paulo is a state in Brazil that has several interesting regions for wine tourism. The state’s wine producing regions are close to the capital, making it a great option.

The Campos do Jordão region, which is already well known for its excellent cuisine and a beautiful mountainous landscape, has several wine producers who offer guided tours, tastings and picnics.

Find the best accommodations in Campos do Jordão.

The city of Jundiaí is also a region with wine tourism options. Between the months of January and February, the grape festival takes place in the city. The event offers several attractions related to grape planting, the rescue of cultural traditions and wine production with options for the whole family.

The wineries in São Roque are renowned for wine production, with a variety of unique flavors and aromas, there is something to suit all tastes. In addition to wine production, the wineries in São Roque offer incredible wine tourism experiences, with tastings, vineyard tours and guided tours of the production facilities.

Visitors can also enjoy the relaxing and calming atmosphere while exploring the local shops, restaurants and other tourist attractions in the city. São Roque has a rich history and culture, and is the perfect place for those looking for a romantic getaway or a weekend with friends.

There is so much to see and do in this region, from nature walks to cycling through the vineyards. Wine tourism in São Roque is a unique experience that combines the pleasure of tasting high quality wines with the discovery of a beautiful landscape and a rich and vibrant culture.

In summary, São Roque is the ideal destination for those seeking a unique wine tourism experience. With quality wineries and exciting activities for all ages, São Roque is a smart choice for those looking to enjoy a relaxing weekend and top-notch wine tasting.

Find accommodation in San Roque

These are just some of the wine tourism options available in São Paulo. The state has a variety of wine producing regions, from the mountainous Serra da Mantiqueira and Serra do Mar to the plains of the São Francisco de Jales Valley. In addition to wine tasting, many wineries offer guided tours, accommodation, meals and other wine-related activities.


Wine tourism in Paraná and Santa Catarina

Wine tourism is an increasingly popular activity in the states of Paraná and Santa Catarina The two states offer a wide range of options for wine lovers with stunning landscapes and an incredible cultural atmosphere.

In Paraná, visitors can explore regions such as Caminho do Vinho, located in the metropolitan region of Curitiba. Another option is the Bituruna Wine Route, a region with a beautiful landscape, great cuisine and an excellent choice for a family outing.

In Santa Catarina, regions such as São Joaquim and Urussanga  are highlights for wine tourism, offering a wide variety of options for wine lovers, including visits to wineries, wine tastings and vineyard tours. In addition, many wineries offer accommodation, meals and other wine-related activities to complete the wine tourism experience.

In summary, the states of Paraná and Santa Catarina offer a series of options for wine tourism, combining high quality wine production with a welcoming atmosphere and stunning landscapes. If you are a wine lover, these regions are definitely a destination to consider.

Enoturismo - Reproduction Pexels

Enotourism – Reproduction Pexels

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Enotourism in the Northeast

Wine tourism in Northeast Brazil has expanded over the last few years. The São Francisco River Valley region is one of the main destinations for wine lovers. This place offers a beautiful landscape, with meandering rivers, as well as a rich culture and cuisine.

The region of the São Francisco River Valley is experiencing a growing production of wines, including traditional Brazilian producers, such as the Miolo winery, which are also installed in this region. In addition, the place is famous for its hospitality and warmth, offering visitors the opportunity to experience the local culture and winemaking traditions.

Tourists visiting the region can enjoy winery visits, wine tastings, vineyard tours and other wine-related activities. Besides, of course, being able to enjoy the fantastic beaches in the region.

Find accommodation in the São Francisco River Valley.


Wine tourism has been a growing trend in Brazil, with several regions offering unique experiences for wine lovers. Among the main regions for wine tourism, Rio Grande do Sul, São Paulo, Santa Catarina and Paraná stand out, as well as the São Francisco River Valley in the Northeast of the country. Even so, other states also have production and great options for wine tourism, such as the state of Minas Gerais.

Each region has its own wine culture and tradition, offering visitors the opportunity to experience high-quality wines, stunning scenery and welcoming accommodation. In addition, many wineries offer complementary activities such as guided tours, wine tastings and vineyard tours.

Now with this information, just choose the region, the date and pack your bags and embark on this wonderful wine tourism experience that will surely be unforgettable.

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